Lumo Labs // Creative Resizer & Management

Case Study: LUMO’s Creative Resising Tool Streamlines Digital Billboard Campaigns

LUMO is a leading digital billboard network, providing clients with an innovative platform to showcase their brands and products to a wide audience. However, preparing campaigns for display on the network has always been a challenge due to the need for manual resizing and formatting of images. This often results in delays and additional costs for clients. To address this challenge, LUMO introduced a creative resizing tool that streamlines the process of preparing designs for display on the network.

The creative resizing tool is designed to make it easy for clients to resize their entire campaign creative set with just a few images. With the ability to upload an image in portrait, landscape, and square format, the tool automatically crops and resizes the images to fit all screens within the network. This eliminates the need for manual resizing and formatting and simplifies the process of preparing designs for display on the network.

Clients have full control over the approval process with the ability to view the campaign across all screen sizes and approve the designs site by site. This makes it easy for clients to ensure that their designs look great on all screens and meet their exact specifications. The tool also keeps track of which designs have been approved, giving clients a clear overview of the status of their campaign.

The resizing tool also offers the ability to download JPEGs of each screen size or view the screen designs on a link. This makes it easy for clients to share their designs with others, such as stakeholders or partners, and get feedback before finalising their campaign.

As a result, LUMO’s creative resizing tool has become an essential tool for clients, streamlining the entire process of preparing designs for display on the network. It saves time and money for clients, allowing them to get their campaigns up and running quickly and effectively. With the creative resizing tool, LUMO has demonstrated its commitment to providing innovative solutions that simplify the process of creating successful digital billboard campaigns.