LUMO LABS // Maori Language Week
We partnered with Lumo Labs and Motion Sickness to develop a dynamic advertising solution for Māori Language Week, enabling real-time text updates in both English and Te Reo.
The campaign features a user-friendly Content Management System (CMS) that allowed easy creative setup, management and preview of creatives before they go live.
Dynamic Features:
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Custom CMS: Enables straightforward editing and management of content.
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Dynamic Text Updates: Seamless transitions between English and Te Reo.
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Preview Capability: Brands can review dynamic content prior to launch.
With 14 different creative sizes, this campaign is designed for extensive reach across New Zealand.
Data & Integration
- - Dynamic Text Updates: Client-edited language switching.
- - CMS Functionality: Robust system for managing and previewing creatives.