Privacy Policy

1. Introduction

Latch Digital Ltd is committed to protecting the privacy and personal data of our customers, employees, partners, and any other individuals who interact with our services. This Privacy Policy outlines how we collect, use, store, and protect personal data in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR). This policy applies to all personal data processed by Latch Digital Ltd in the context of our business activities.

2. Data Collection

2.1 Types of Data That May Be Collected

• Personal Identification Information: Name, email address, phone number, job title, company name, and other contact details.
• Technical Information: IP address, browser type, operating system, and device information collected through cookies and similar technologies.
• Financial Information: Payment details, billing information, and transaction records.
• Marketing Data: Preferences, feedback, and data related to participation in marketing activities.
• Employee Data: Information related to employees, including employment history, performance records, and payroll details.

2.2 Methods of Data Collection

• Direct Collection: Data provided directly by individuals through forms, emails, phone calls, or in-person interactions.
• Automated Collection: Data automatically collected through the use of our websites, applications, and digital services (e.g., cookies, web beacons).
• Third-Party Sources: Data obtained from third-party vendors, partners, or publicly available sources.

3. Data Use

3.1 Purpose of Data Processing Latch Digital Ltd processes personal data for the following purposes:

• Service Delivery: To provide and manage our campaigns and related services.
• Customer Support: To respond to inquiries, provide support, and manage customer relationships.
• Marketing and Communication: To send promotional materials, updates, and offers that may be of interest to our customers and partners.
• Employee Management: To manage employment relationships, including payroll, benefits, and performance evaluations.
• Legal Compliance: To comply with legal obligations, including data protection regulations and industry standards.

3.2 Legal Basis for Processing We process personal data based on one or more of the following legal grounds:

• Consent: Where individuals have provided consent for specific data processing activities.
• Contractual Necessity: Where data processing is necessary to fulfill our contractual obligations.
• Legal Obligation: Where we are required to process data to comply with legal obligations.
• Legitimate Interests: Where processing is necessary for the legitimate interests of Latch Digital Ltd, provided that these interests are not overridden by individuals’ rights and freedoms.

4. Data Sharing

4.1 Internal Data Sharing Personal data may be shared internally within Latch Digital Ltd across different departments to achieve the purposes outlined in this policy. Access to personal data is restricted to employees who need it to perform their job functions.

4.2 External Data Sharing We may share personal data with the following external parties:

• Service Providers: Third-party vendors and partners who provide services on our behalf, such as IT support, payment processing, and marketing services.
• Legal and Regulatory Authorities: Where required by law, we may share data with government agencies, regulators, or law enforcement.
• Business Partners: Where necessary for joint projects or collaborations, data may be shared with business partners under strict confidentiality agreements.
• Transfers Outside the EEA: If personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect the data.

5. Data Retention

5.1 Retention Periods Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of data and the purpose of processing. For example:

• Customer Data: Retained for the duration of the customer relationship and for a limited period thereafter.
• Employee Data: Retained for the duration of employment and as required by employment laws.
• Marketing Data: Retained until the individual opts out of receiving marketing communications.

5.2 Data Deletion At the end of the retention period, personal data is securely deleted or anonymised. 

6. Data Security

Latch Digital Ltd employs a range of technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption: Personal data is encrypted during transmission and at rest.
• Access Controls: Access to personal data is restricted to authorised personnel only.
• Security Monitoring: Continuous monitoring of our systems for security breaches and vulnerabilities.
• Regular Audits: Periodic audits of our security practices to ensure compliance with this policy and applicable regulations.

7. Data Subject Rights

7.1 Right to Access Individuals have the right to request access to their personal data held by Latch Digital Ltd. We will provide a copy of the data, along with details about how it is processed, upon request.

7.2 Right to Rectification Individuals have the right to request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure Individuals may request the deletion of their personal data when it is no longer necessary for the purposes for which it was collected, or if they withdraw their consent.

7.4 Right to Restriction of Processing Individuals may request the restriction of processing of their personal data under certain conditions, such as when they contest the accuracy of the data.

7.5 Right to Data Portability Individuals have the right to request the transfer of their personal data to another organisation in a structured, commonly used, and machine-readable format.

7.6 Right to Object Individuals may object to the processing of their personal data for direct marketing purposes or on grounds relating to their particular situation.

7.7 Right to Withdraw Consent Where data processing is based on consent, individuals have the right to withdraw their consent at any time.

7.8 How to Exercise Your Rights To exercise any of these rights, individuals should contact our Data Protection Officer (DPO) using the contact details provided below. We will respond to all requests in accordance with applicable data protection laws.

8. Cookies and Tracking Technologies

8.1 Use of Cookies Latch Digital Ltd uses cookies and similar tracking technologies to enhance the user experience on our websites and applications. These technologies help us understand how users interact with our services, remember user preferences, and improve our offerings.

8.2 Types of Cookies

• Essential Cookies: Necessary for the proper functioning of our websites and cannot be disabled.
• Performance Cookies: Collect anonymous data on how users interact with our websites, helping us improve performance.
• Functionality Cookies: Remember user preferences to enhance the user experience.
• Targeting Cookies: Used for personalised advertising and tracking user behaviour across different websites.

8.3 Managing Cookies Users can manage cookie preferences through their browser settings. Detailed instructions on how to disable cookies can be found in our Cookies Policy.

9. Changes to This Privacy Policy

Latch Digital Ltd may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will notify individuals through our websites or other appropriate means. The updated policy will include a new effective date.

10. Contact Information

If you have any questions or concerns about this Privacy Policy or how your personal data is handled, please contact our Data Protection Officer (DPO):

Email: contact@latchdigital.co.nz
Phone: +64 (9) 303 2090
Address: Textile Lofts, Level 4, 1 Kenwyn Street, Parnell, Auckland 1052