Warriors Live Scores // LUMO Labs

Our DCO technology powers the Blues – Live Scores campaign, delivering real-time game updates to audiences across LUMO’s digital network. This campaign ensures Blues fans stay connected with live match results, dynamically adapting creative content based on game events.

Leveraging a seamless API integration, the campaign updates creative in real-time, displaying the latest scores throughout the game. Upon the final whistle, the content shifts based on the match outcome:

• Blues Win: Victory-themed creative runs until 12 PM the following day.
• Blues Lose: Standard creative resumes.