Stoneleigh // ASB Classic Live Scores Campaign // Havas, JCDecaux, GO Media

Premium Sponsorship, Played Out in Real Time

As the official wine sponsor of the ASB Classic, Stoneleigh used Dynamic Content Optimisation (DCO) to bring live match moments into the city.

Digital out-of-home screens displayed real time match-ups and live score updates as games unfolded, ensuring the brand remained contextually relevant throughout the tournament. By pairing Stoneleigh’s premium visual identity with live tennis data, the campaign connected the energy of the match with moments of pause, refreshment, and celebration.

Delivered through a unified team effort, with Havas NZ orchestrating the vision and integration across all stakeholders, this campaign showcased the power of collaboration to achieve seamless execution. 

The result was a timely, sophisticated sponsorship execution that integrated seamlessly, keeping Stoneleigh front of mind during the key atmospheric moments of the ASB Classic.