Dodge Ram used dynamic OOH to deliver real-time weather forecasts, enhancing relevance and engagement. By integrating live weather data, the campaign dynamically updated creative to display current and upcoming conditions from Thursday to Sunday, while static ads ran Monday to Wednesday.

Each ad featured:

  • Live weather updates for today, the next day, and the day after
  • Dynamic weather icons reflecting sunny, cloudy, or rainy conditions
  • Temperature display showing the predicted daily high, rounded to the nearest whole number

A seamless API integration ensured accurate forecasts, with city-based weather identification powering location-specific messaging.

Data & Integration

  • - Real-time weather API (Open-Meteo) for automated updates
  • - WMO Code mapping for accurate condition tracking
  • - Hybrid scheduling: static creative (Mon-Wed), dynamic updates (Thu-Sun)
  • - Multi-day forecasting for enhanced audience engagement
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