Aperol Spritz // Summer Weather & Proximity Campaign // LUMO Labs

Staying Front of Mind, Whatever the Forecast

This Aperol Summer campaign used Dynamic Content Optimisation (DCO) to keep the brand consistently relevant throughout the silly season, no matter the weather. By combining live weather data with proximity based triggers, each digital out of home placement adapted its message to local conditions and location in real time.

Contextual lines such as “Time to put today on ice, Ponsonby” and “Every cloud has an orange lining, Kingsland” ensured Aperol remained top of mind, turning everyday weather moments into subtle, timely brand prompts.

The result was a campaign that maintained strong summer association while flexing intelligently with changing conditions, proving how dynamic creative can support long term brand presence as well as immediate relevance.