Blues Live Scores // LUMO Labs // NIB

Our DCO technology powers the Blues – Live Scores campaign, delivering real-time game updates to audiences across LUMO’s digital network. This campaign ensures Blues fans stay connected with live match results, dynamically adapting creative content based on game events.

Leveraging a seamless API integration, the campaign updates creative in real-time, displaying the latest scores throughout the game. Upon the final whistle, the content shifts based on the match outcome:

  • Blues Win: Victory-themed creative runs until 12 PM the following day.
  • Blues Lose: Standard creative resumes.

Data & Integration

  • - Live Score API updating every minute
  • - Trigger-based Content Changes
  • - Standard creative pre-match
  • - Scoreboard creative during match
  • - Win/Loss creative post-match
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