Cartology // Arnott’s NRL

The Arnott’s NRL campaign brought sports excitement into malls by integrating live NRL footy scores into their digital creative. The standard video creative played throughout the network, but during live NRL games, the content dynamically updated to showcase real-time scores and team logos.

This integration ensured that Arnott’s engaged sports fans directly by delivering timely and relevant content, enhancing their in-mall advertising experience.