Cartology // Tourism Tasmania

The Tourism Tasmania campaign, executed via Starcom, featured dynamic creative that responded to real-time traffic conditions. The campaign utilised two standard creatives, one for the morning and one for the evening, with an additional traffic-triggered creative that would display when traffic was deemed heavy.

This campaign was deployed across 57 large-format roadside billboards, exclusively through Alliance and QMS due to time constraints that prevented testing with other networks. The City of Sydney was excluded from the traffic-triggered creative.