FENZ // Real-Time Fire Alerts // HIVESTACK // MBM

We developed an innovative campaign with Fire and Emergency New Zealand (FENZ) to display real-time fire alerts on digital billboards, ensuring communities are informed about recent fire incidents in their area.

Our system integrates with the FENZ API, retrieving data twice daily to identify postcodes where a fire has occurred. We then map out billboard locations within a 3km radius of each incident and trigger targeted creative through Hivestack’s Custom Event system.

Data & Integration

  • - FENZ API Integration "fire incident data"
  • - We identify the sites within a 4km radius of the affected postcode
  • - Our HTML package dynamically adapts to different screen sizes and includes the relevant suburb name in real time.
  • - Pre-loaded JPEG creatives act as a backup when multiple fire alerts need to be displayed simultaneously.
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