Fieldays Weather // Fisher Funds // LUMO Labs
To provide timely, relevant information to attendees of the Southern Hemisphere’s largest agricultural event, we delivered a dynamic weather campaign for Fisher Funds. This context-aware approach offered practical value by displaying up-to-date forecasts for the four days of Fieldays, ensuring attendees were well-informed about conditions that could impact their day.
The campaign leveraged a weather API integration to pull real-time forecast data. At the start, the creative showed a four-day outlook, which automatically adjusted as the event progressed to show the forecast for the remaining days.
This project, while modest in scale, demonstrates how data can enhance the audience experience in a specific context. By providing a simple utility, Fisher Funds positioned itself as a helpful presence during a key industry event.
Data & Integration
- - The campaign integrated with a weather API to deliver real-time forecasts.
- - Creative automatically updated each day to show the weather for the remaining days of the event.
- - The campaign was timed to run exclusively for the four days of the Fieldays event.
- - The creative was designed to provide practical, at-a-glance weather information for event attendees.
