Lotto // Powerball Creatives // Lumo Labs

Multi Creative Refinement Tool

This campaign was developed for Lotto to quickly upload multiple variations of artwork and dynamic phrases tailored to each day of the week across the entire LUMO network.

A custom CMS was developed to allow the client to view, test and approve each artwork on each available size. This happened most day as there were over 60 variations of creative for the campaign. The combination of these elements resulted in a dynamic and engaging campaign that delivered a high impact for Lotto and their audience.

Data & Integration

  • - Location-based Delivery
  • - Number Plate Recognition
  • - Vehicle Demographics Data
  • - Time Sensitive Analytics
  • - Traffic Derection Data
  • - Custom CMS