LUMO LABS // Hawkes Bay Tourism

For this Hawkes Bay Tourism campaign, we partnered with Lumo Labs to develop a dynamic creative solution utilising Mediaworks, Go Media, and Lumo’s networks. The campaign featured a single dynamic element showcasing the weather forecast for the next three days.

Dynamic Features:

• Display of sun and forecasted temperature
• Image changes to reflect cloudy weather is forecasted
• Activated when the Hawkes Bay weather forecast predicts temperatures below 20°C for at least 2 out of the next 3 days

When the weather conditions do not meet these criteria, a standard non-dynamic creative is displayed.