LUMO LABS // Maori Language Week

We partnered with Lumo Labs and Motion Sickness to develop a dynamic advertising solution for Māori Language Week, enabling real-time text updates in both English and Te Reo.

The campaign features a user-friendly Content Management System (CMS) that allowed easy creative setup, management and preview of creatives before they go live.

Dynamic Features:

  • Custom CMS: Enables straightforward editing and management of content.

  • Dynamic Text Updates: Seamless transitions between English and Te Reo.

  • Preview Capability: Brands can review dynamic content prior to launch.

With 14 different creative sizes, this campaign is designed for extensive reach across New Zealand.

Data & Integration

  • - Dynamic Text Updates: Client-edited language switching.
  • - CMS Functionality: Robust system for managing and previewing creatives.