LUMO LABS // Sanitarium 3D Creative

For the launch of Sanitarium’s new Coco Crush cereal, through Lumo Labs we transformed 2D imagery into striking 3D visuals. Using raw files provided by Sanitarium, we designed and modelled site-specific 3D imagery to ensure optimal viewing from the road.

This innovative design, applied across five sites, features 3D elements that make the cereal box appear to pop out from the billboard, effectively drawing attention and enhancing the visual impact of the advertisement.