Mission Impossible // Screening Times // Lumo Labs

Dynamic Cinema Listings on the Move

This campaign promoted the launch of Mission: Impossible by delivering real-time cinema listings and a live countdown to screens across the LUMO network.

To build excitement in the lead-up to the premiere, the campaign kicked off with a five-day countdown beginning May 12, updating daily at midnight—from “5 Days” down to “Tomorrow!” on May 16. From May 17, the creative automatically transitioned to showcase live session times sourced from the Flicks API.

Each screen pulled in session times from up to two nearby cinemas. If sessions were less than an hour away, or none were scheduled for the day, the system would revert to static backup creative. This ensured each screen only displayed relevant, timely showtimes while maintaining a seamless experience for audiences.

This campaign highlights how Latch Digital’s DCO platform uses live data to drive contextual storytelling—bringing flexibility and automation to location-based content.