MYOB // Quick Tax Returns // LUMO Labs

MYOB // Time & Weather Dynamic Creative // Lumo Labs
Bringing Real-Time Context to Digital Billboards

MYOB’s dynamic digital campaign leveraged real-time data to create contextually relevant advertising, ensuring its messaging remained timely and engaging throughout the day.

The campaign featured two key dynamic elements: time-based creative and weather-responsive messaging. The time-based creative seamlessly transitioned between morning and night themes, automatically adjusting at 12 PM midday. Meanwhile, the weather-responsive creative dynamically updated to reflect current conditions, reinforcing MYOB’s positioning as an adaptive and forward-thinking brand.

To execute this, Latch Digital developed a custom creative scheduling system that automated content shifts based on predefined time slots. Font adjustments and spacing refinements ensured optimal readability, while ongoing refinements, including reducing spacing in time displays, were implemented to enhance clarity. The final creative output was delivered seamlessly across multiple LUMO digital billboard locations.

This campaign highlights how Latch Digital’s expertise in Dynamic Creative Optimisation (DCO) can enhance engagement through real-time, data-driven storytelling.