PAK’nSAVE // Weather-Triggering // LUMO Labs

Pak’nSave used dynamic OOH to serve weather-relevant messaging in real time. By integrating live weather data, our system detected changing conditions and triggered creative tailored to the audience’s environment.

Weather conditions were continuously monitored, with triggers activating specific ads based on:

  • Rain: More than 0.5mm per hour
  • Wind: Speeds over 25kph
  • Cold: Temperatures below 8°C
  • Hot: Temperatures above 20°C

A rules-based approach ensured priority messaging: rain overruled all, while wind took precedence over hot and cold conditions. A fallback creative displayed when no triggers were met.

This seamless, data-driven execution delivered relevant, timely content to shoppers for maximum engagement.

Data & Integration

  • - Real-time weather API for automated creative activation
  • - Predefined trigger hierarchy for seamless content prioritisation
  • - Multi-condition adaptability ensuring continuous campaign relevance
Previous
Next