Share of Dignity // Woolworths // Cartology

Empowering Giving with Live Donation Updates

We partnered with Cartology to bring real-time donation tracking to the Share the Dignity 2025 campaign, enhancing visibility and engagement across 408 digital screens. Our custom-built CMS seamlessly updates the live donation amount throughout the campaign, ensuring that every contribution is reflected in real time.

By integrating dynamic content overlays onto Cartology’s supplied video assets, we created a simple yet powerful way to connect audiences with the impact of their generosity. The donation value updates up to four times daily, reinforcing the message of collective giving and encouraging continued support.

This campaign demonstrates how we use DCO technology to make digital campaigns more responsive, relevant, and meaningful.