The Warehouse // Winter Olympics // Lumo Labs

We partnered with Lumo Labs and The Warehouse to deliver a dynamic campaign during the Winter Olympics. The campaign showcased default creative sponsored by The Warehouse, along with live updates from the Olympic Games.

Features:

• Default Creative: Sponsored by The Warehouse, played continuously during non-event periods.
• Live Updates: Displayed real-time results and medal tallies from the Winter Olympics.
• Athlete Highlight: Highlighted the names of athletes and the medals they won, providing up-to-date information to engage viewers.

The creative seamlessly transitioned between The Warehouse’s brand messaging and live Olympic data, ensuring continuous relevance and engagement throughout the event.