Tuatara Brewery // Hyper Beer Leaderboard // Live Voting Campaign

Turning Taste into Real Time Interaction

This campaign for Tuatara Brewery used Dynamic Content Optimisation (DCO) to turn audience preference into a live, on site experience.

Eight Tuatara beers were placed head to head on a digital leaderboard, inviting brewery visitors to scan a QR code and vote for their favourite. As votes came in, the leaderboard updated in real time transforming individual choices into a shared moment of competition and conversation. To incentivise participation, voters went in the draw to win a $50 bar tab.

By combining live data with a simple call to action, the campaign encouraged engagement at the point of experience, reinforced brand affinity, and showcased how interactive DOOH can turn passive viewing into active participation with feedback and requests available during voting.