Bargain Box // Crowdometer // Lumo Labs

Bargain Box used dynamic OOH to influence grocery shopping in real time. By analysing Google’s “Popular Times” data, our system detected when supermarkets were busiest and triggered creative urging shoppers to skip the crowds and choose Bargain Box instead.

We extracted supermarket busyness metrics for scheduled updates. A Hivestack integration triggered creative when a store was “a little busy” or busier, displaying a live time update and a three-level busyness barometer. For multi-supermarket sites, creatives cycled evenly to ensure fair exposure.

This smart, data-driven approach delivered timely, context-aware messaging for maximum impact.