Foundations of DCO
What dynamic creative actually is, how it works, and where it fits in a DOOH campaign.
Dynamic Academy
DCO is underused because it's under-understood. We're building something to change that.
The Dynamic Academy is Latch's programme for giving agencies and brands the knowledge and confidence to make dynamic creative a standard part of their DOOH planning, not a novelty they avoid because no one on the team knows how to brief it.
What to expect
Briefing dynamic
How to write a brief that gets the most out of DCO, and the common mistakes that limit what it can do.
Data and triggers
Understanding the data types that drive dynamic, from location and weather to inventory and social feeds, and how to match them to campaign objectives.
Selling it in
How to present dynamic creative to clients with confidence, backed by the right case studies and commercial logic.
Coming soon
The Academy is in development. Register your interest and we'll let you know when it's ready.