Foundations of DCO
What dynamic creative actually is, how it works, and where it fits in a DOOH campaign.
Briefing dynamic
How to write a brief that gets the most out of DCO, and the common mistakes that limit what it can do.
Data and triggers
Understanding the data types that drive dynamic, from location and weather to inventory and social feeds, and how to match them to campaign objectives.
Selling it in
How to present dynamic creative to clients with confidence, backed by the right case studies and commercial logic.