WeatherMatch
Weather-triggered content
WeatherMatch ties your creative to what's happening in the sky.
Temperature, conditions, UV index, pollen count, wind, rain. The message shifts automatically as the weather changes, so the creative always matches what the viewer is experiencing. It's one of the most established applications of DCO, and we've refined it over years of production.
How it works
WeatherMatch connects to weather APIs and applies rule-based logic to swap creative variants based on conditions at each screen's location. Thresholds are configurable: show one message above 25 degrees, another when it's raining, another when UV is high. Multiple conditions can be layered for more nuanced triggers.
Use cases
Weather-triggered, always relevant
Beverage and FMCG
Hot weather triggers cold drink creative. Rain triggers comfort food.
Relevant the moment it matters
Health and wellbeing
UV or pollen alerts that serve relevant messaging when conditions spike.
When the season decides the sell
Retail
Seasonal or weather-appropriate product promotion that responds to conditions rather than a calendar.
