GeoLocal
Location-driven dynamic creative
GeoLocal connects your out-of-home creative to location data in real time.
Every screen becomes locally relevant, pulling in traffic conditions, travel times, distances, and suburb names to tailor the message to its physical context. A single campaign, every location, each one speaking to the place it's in.
How it works
The creative connects to location-based APIs and updates automatically based on each screen's position. Data sources include live traffic, distance to a point of interest, estimated travel time, and local suburb or area names. The creative logic is defined once, then the data does the work across every site in the media plan.
Use cases
Live. Local. Right now
Retail and QSR
"Your nearest store is 4 minutes away" with live travel time, updated per screen, per moment.
Make Every Destination Feel Near
Tourism
Destination messaging that adapts to how far the viewer is from the experience.
Every Screen Feels Local
Property and real estate
Local market messaging that references the suburb by name.
