Raid // SC Johnson & Son’s // Cartology
For SC Johnson & Son’s Raid campaign, Latch Digital partnered with Cartology to create a dynamic digital OOH execution that adapted in real-time to environmental factors. By integrating live temperature data and time-based creative swaps, we delivered hyper-relevant messaging to audiences across 220 digital billboards in Australia.
Data & Integration:
- - Time-triggered video switching
- - Live temperature API integration
- - Broadsign Site ID detection
- - Seamless execution across 220 locations & 3 time zones
