CERT NZ // Scam Tracker // Real-Time Awareness

To highlight the growing impact of online scams, CERT NZ launched a dynamic OOH campaign that visualised the rising cost of scams in real time. Our solution displayed a continuously increasing dollar figure, representing the financial losses New Zealanders were experiencing each minute.

Using a simple formula, the creative dynamically updated every rotation, increasing the scam total by $378.46 per minute. The campaign ran across multiple digital billboards, with a ticker-style display reinforcing the urgency of scam awareness.

Data & Integration

  • - Live Counter: Started at $0, increasing in real time.
  • - Custom Calculation: Pre-set formula, no API needed.
  • - Multi-Spec Adaptability: Designed for 11 creative sizes.