New World // Club Card Winners // LUMO Labs

Dynamic Winners Count for DOOH

For New World’s Club Card Big Bang campaign, Latch Digital developed a dynamic solution that integrates a real-time winner count, ensuring digital billboards across seven sites display the increasing number of winners, creating a timely and engaging experience for the audience.

The campaign begins with non-dynamic creative from February 10th. Once the number of winners reaches 1,000+, the dynamic creative will activate, updating automatically with the latest count. This seamless transition ensures the content stays relevant and engaging as the campaign progresses.

With six spec sizes across various sites, the system dynamically adjusts to display the current winner count while maintaining consistent creative messaging across all locations. Latch Digital’s solution ensures real-time updates with minimal manual intervention, allowing for efficient content management throughout the campaign.

This project highlights how Latch Digital’s DCO capabilities bring real-time relevance to digital advertising, enhancing audience engagement and driving action.