Toyota Hilux // Suburb Recognition // Total Outdoor Media

For the Hilux campaign, Latch Digital partnered with Total Outdoor Media (T.O.M) to create a location-aware digital OOH execution. Using real-time postcode data, we dynamically inserted suburb names directly into the creative, ensuring hyper-local messaging that resonated with audiences in each area.

This seamless integration across T.O.M’s digital billboard network demonstrated the power of dynamic creative in enhancing engagement and relevance—without the need for separate builds for each location.

By optimising creative delivery through automation, Latch Digital reinforced how dynamic OOH campaigns can scale efficiently while maximising impact.