Unichem & Life Pharmacy // Uber // Lumo Labs

Bringing Smart Product Promotions to DOOH

Unichem & Life Pharmacy’s latest campaign leverages real-time Uber Eats data to dynamically trigger product-specific creative across digital billboards. This innovative approach ensures that relevant healthcare items—such as wart cream, fungal cream, and condoms—are promoted when consumer demand is highest.

By integrating with Hivestack’s Custom Event API, the system automates creative activation and deployment across Lumo’s network. The campaign updates multiple times a day to ensure accuracy and efficiency, eliminating the need for manual intervention.

This project highlights how Latch Digital’s DCO technology automates campaign management while delivering hyper-targeted messaging in real-time.