The Brisbane City Council campaign focused on raising public awareness of natural disasters by leveraging weather-triggered creatives. Deployed across 90 screens in four areas, the campaign automatically adjusted based on specific weather conditions to deliver timely and relevant messages.
This dynamic approach ensured that the public received critical information about potential natural disasters, tailored to the day’s weather conditions.
The Brisbane City Council campaign focused on raising public awareness of natural disasters by leveraging weather-triggered creatives. Deployed across 90 screens in four areas, the campaign automatically adjusted based on specific weather conditions to deliver timely and relevant messages.
This dynamic approach ensured that the public received critical information about potential natural disasters, tailored to the day’s weather conditions.