The Brisbane City Council campaign focused on raising public awareness of natural disasters by leveraging weather-triggered creatives. Deployed across 90 screens in four areas, the campaign automatically adjusted based on specific weather conditions to deliver timely and relevant messages.
This dynamic approach ensured that the public received critical information about potential natural disasters, tailored to the day’s weather conditions.
- 70% chance of rain: Storm awareness creative
- 30°C or higher: Bushfire awareness creative
- Forecast below thresholds: 50/50 rotation of both creatives
- Weather-triggered creatives based on forecast data
- 90 digital screens across four areas
The Brisbane City Council campaign focused on raising public awareness of natural disasters by leveraging weather-triggered creatives. Deployed across 90 screens in four areas, the campaign automatically adjusted based on specific weather conditions to deliver timely and relevant messages.
This dynamic approach ensured that the public received critical information about potential natural disasters, tailored to the day’s weather conditions.
- 70% chance of rain: Storm awareness creative
- 30°C or higher: Bushfire awareness creative
- Forecast below thresholds: 50/50 rotation of both creatives
- Weather-triggered creatives based on forecast data
- 90 digital screens across four areas