To highlight the growing impact of online scams, CERT NZ launched a dynamic OOH campaign that visualised the rising cost of scams in real time. Our solution displayed a continuously increasing dollar figure, representing the financial losses New Zealanders were experiencing each minute.
Using a simple formula, the creative dynamically updated every rotation, increasing the scam total by $378.46 per minute. The campaign ran across multiple digital billboards, with a ticker-style display reinforcing the urgency of scam awareness.
- Live Counter: Started at $0, increasing in real time.
- Custom Calculation: Pre-set formula, no API needed.
- Multi-Spec Adaptability: Designed for 11 creative sizes.
To highlight the growing impact of online scams, CERT NZ launched a dynamic OOH campaign that visualised the rising cost of scams in real time. Our solution displayed a continuously increasing dollar figure, representing the financial losses New Zealanders were experiencing each minute.
Using a simple formula, the creative dynamically updated every rotation, increasing the scam total by $378.46 per minute. The campaign ran across multiple digital billboards, with a ticker-style display reinforcing the urgency of scam awareness.
- Live Counter: Started at $0, increasing in real time.
- Custom Calculation: Pre-set formula, no API needed.
- Multi-Spec Adaptability: Designed for 11 creative sizes.