To highlight the growing impact of online scams, CERT NZ launched a dynamic OOH campaign that visualised the rising cost of scams in real time. Our solution displayed a continuously increasing dollar figure, representing the financial losses New Zealanders were experiencing each minute.

Using a simple formula, the creative dynamically updated every rotation, increasing the scam total by $378.46 per minute. The campaign ran across multiple digital billboards, with a ticker-style display reinforcing the urgency of scam awareness.