For this Hawkes Bay Tourism campaign, we partnered with Lumo Labs to develop a dynamic creative solution utilising Mediaworks, Go Media, and Lumo’s networks. The campaign featured a single dynamic element showcasing the weather forecast for the next three days.
Dynamic Features:
When the weather conditions do not meet these criteria, a standard non-dynamic creative is displayed.
- Dynamic weather forecast element
- Weather-based creative changes
- Standard creative fallback
For this Hawkes Bay Tourism campaign, we partnered with Lumo Labs to develop a dynamic creative solution utilising Mediaworks, Go Media, and Lumo’s networks. The campaign featured a single dynamic element showcasing the weather forecast for the next three days.
Dynamic Features:
When the weather conditions do not meet these criteria, a standard non-dynamic creative is displayed.
- Dynamic weather forecast element
- Weather-based creative changes
- Standard creative fallback