Back to Case Studies
Raid Live Temperature
For SC Johnson & Son’s Raid campaign, Latch Digital partnered with Cartology to create a dynamic digital OOH execution that adapted in real-time to environmental factors. By integrating live temperature data and time-based creative swaps, we delivered hyper-relevant messaging to audiences across 220 digital billboards in Australia.
Campaign Highlights
- Time-triggered video switching
- Live temperature API integration
- Broadsign Site ID detection
- Seamless execution across 220 locations & 3 time zones
Campaign
Raid Live Temperature
Media Owner
Cartology
For SC Johnson & Son’s Raid campaign, Latch Digital partnered with Cartology to create a dynamic digital OOH execution that adapted in real-time to environmental factors. By integrating live temperature data and time-based creative swaps, we delivered hyper-relevant messaging to audiences across 220 digital billboards in Australia.
Campaign Highlights
- Time-triggered video switching
- Live temperature API integration
- Broadsign Site ID detection
- Seamless execution across 220 locations & 3 time zones
Campaign
Raid Live Temperature
Media Owner
Cartology