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Turning Wellington Weather into a Reason to Escape
Turning Wellington Weather into a Reason to Escape This campaign for Visit Kāpiti and One&Only used Dynamic Creative Optimisation (DCO) to promote Kāpiti as a compelling coastal escape to Wellingtonians, activated by real time weather conditions in Wellington. When Kāpiti reached 20°C, billboards displayed the live “feels like” temperature, positioning the region as a warmer alternative just up the road. When rain began falling in Wellington, or cloud cover exceeded 75%, the creative automatically switched using local weather moments as timely prompts to travel North. By responding instantly to environmental triggers, the campaign stayed relevant, persuasive, and highly contextual, encouraging spontaneous trips, and weekend getaways by showing audiences exactly what they were missing, right when it mattered.
Campaign Highlights
- Live temperature feed displaying Kāpiti’s real time “feels like” temp
- Rain triggered creative based on Wellington conditions
- Cloud cover logic activated at a 75% threshold
- Programmatic delivery across LUMO and GO Media’s networks
Campaign
Visit Kāpiti Weather Triggered Tourism Campaign
Media Agency
One & Only
Media Owners
Lumo, Go Media
Back to Case Studies
Turning Wellington Weather into a Reason to Escape
Turning Wellington Weather into a Reason to Escape This campaign for Visit Kāpiti and One&Only used Dynamic Creative Optimisation (DCO) to promote Kāpiti as a compelling coastal escape to Wellingtonians, activated by real time weather conditions in Wellington. When Kāpiti reached 20°C, billboards displayed the live “feels like” temperature, positioning the region as a warmer alternative just up the road. When rain began falling in Wellington, or cloud cover exceeded 75%, the creative automatically switched using local weather moments as timely prompts to travel North. By responding instantly to environmental triggers, the campaign stayed relevant, persuasive, and highly contextual, encouraging spontaneous trips, and weekend getaways by showing audiences exactly what they were missing, right when it mattered.
Campaign Highlights
- Live temperature feed displaying Kāpiti’s real time “feels like” temp
- Rain triggered creative based on Wellington conditions
- Cloud cover logic activated at a 75% threshold
- Programmatic delivery across LUMO and GO Media’s networks
Campaign
Visit Kāpiti Weather Triggered Tourism Campaign
Media Agency
One & Only
Media Owners
Lumo, Go Media