Up the Wahs!

Our DCO technology powers the Warriors Live Scores campaign, delivering real-time game updates to audiences across LUMO’s digital network. This campaign ensures Warriors fans stay connected with live match results, dynamically adapting creative content based on game events.

Leveraging a seamless API integration, the campaign updates creative in real-time, displaying the latest scores throughout the game. Upon the final whistle, the content shifts based on the match outcome:

Campaign Highlights
  • Live score integration via Tribe Sports
  • Team-specific content updates
  • Game schedule-based creative triggers
  • Final score display logic until 11:59pm
  • Manual static creative handling via Doohly
Brand
Warriors
Campaign
Warriors Live Scores
Media Owner
Lumo