Z Energy Charity Campaign

We partnered with Lumo Labs to develop a dynamic creative changeout system for Z Energy. The project involved transitioning from a charity creative to an EV creative based on real-time detection of electric vehicles (EVs) using LENs cameras.

Features:

No dynamic elements are included in the creative itself; the focus is on the trigger-based changeout mechanism.

We will update the EV index with the most recent data, referencing historical vehicle audience data from Lumo Labs.

Campaign
Z Energy Charity Campaign
Media Owner
Lumo